Social Media Trends To Watch Out For In 2022

Category: Total VDO Date Published: September 16,2022

1) Live Videos Transforming the Social Media Game

With a majority of social media experts asking to focus brands on video marketing for a while now, there is no doubt that live videos on social media are going to gain much popularity in 2022. Brands are now exploring live videos frequently to connect with their customers for chit-chats.

Surprisingly, the popularity of live videos has surpassed the demand for video content too. Presently, live videos are being broadcast on Twitter, Facebook, YouTube, Instagram, and Tumblr because almost 82% of the audiences prefer live videos on social media.

   2) Brands to Continue Investing in Influencer Marketing

Influencer marketing is dominating in 2022, and it will continue to do so for the next few years. However, the way through which brands and influencers collaborate will see changes in the coming days.

Brands will now collaborate with influencers over a series of social media promotion posts and not just for a single promotion post. They will put equal effort into promoting the content created by these influencers.

When it comes to endorsing branded products or services, influencers can no longer get away with posting pictures of themselves with the product. They also need to put equal efforts into content creation for brands, focusing more on long-form content, how-to videos, demos, and photo stories.

   3) Twitter to Transform into a Trustworthy News Portal

While platforms like Facebook, Instagram, and Pinterest are primarily used as entertainment platforms where users can enjoy light the rated banter, Twitter always reserved the spot for serious talks on various topics of interest.

Twitter is one site that has always prioritized news stories from around the world. However, the authenticity of such news stories was not 100% in the past, which led to controversies.

In the coming years, Twitter is expected to keep a stricter check on fake news and allow only those that are 100% authentic and from reliable news sources. Although Twitter never topped the social media game in terms of popularity or usability, it continues to be an important platform for several people.

Twitter is now expected to rise as a mainstream news media platform and increase participation from people.

   4) User-generated Content Will Get More Impetus

User-generated content (UGC) is any form of content generated by users on social media. Many brands have started leveraging UGC as social proof of the quality of their products or services.

Many brands actively promote user-generated content as a part of their branded content. By doing so, they reap two benefits. The first benefit is that they can cut the marketing budget of branded content by displaying UGC, and second, it allows them to bring customers to the forefront and make them feel valued.

   5) Video Content Continues to Bloom

Video content is perhaps the most engaging form of content right now, and it is here to stay in the long run. In fact, brands are rapidly shifting to video content and prioritizing it over written content and images.

Many brands are also thinking of introducing premium video-based content to engage people even further. Videos can quickly grab the attention of users and keep them hooked to the screen.